Which data collection approach is considered primary data?

Which data collection approach is considered primary data?

• A. Surveys and Observation
• B. Government Reports
• C. Business Publications
• D. Both B and C

Answer: (A)

Primary data is information collected directly by the researcher for a specific purpose. It provides fresh, original data tailored to the study’s questions. Surveys and observation are classic methods to gather this kind of data because you design the data collection to fit your exact needs and observe or ask participants to obtain responses firsthand. Government reports and business publications, on the other hand, are secondary data—they already exist and were collected for other purposes. Since the goal is to obtain new information directly from sources, surveys and observation are the best fit.

Primary data is information collected directly by the researcher for a specific purpose. It provides fresh, original data tailored to the study’s questions. Surveys and observation are classic methods to gather this kind of data because you design the data collection to fit your exact needs and observe or ask participants to obtain responses firsthand. Government reports and business publications, on the other hand, are secondary data—they already exist and were collected for other purposes. Since the goal is to obtain new information directly from sources, surveys and observation are the best fit.